Privacy Policy
Last updated: 1 January 2026
Lyons Blade is committed to protecting your privacy. This policy explains how we collect, use, store, and protect your personal information in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Information We Collect
When you place an order, we collect your name, email address, delivery address, billing address, and payment information. We also collect your date of birth for age verification purposes as required by UK knife law.
When you browse our website, we may collect technical information including your IP address, browser type, device information, and pages visited. This information is collected through cookies and similar technologies.
How We Use Your Information
We use your personal information to process and fulfil your orders, verify your age, communicate with you about your purchases, and provide customer support. We may also use your information to send you marketing communications, but only with your explicit consent.
We use technical data to improve our website, analyse trends, and ensure the security of our platform.
Data Sharing
We share your information with trusted third parties only when necessary to fulfil your order. This includes our payment processor, delivery partners, and age verification service provider. We do not sell your personal data to any third parties.
We may disclose your information if required by law or to protect our legal rights.
Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. All payment transactions are encrypted using SSL technology.
Cookies
Our website uses cookies to enhance your browsing experience, remember your preferences, and analyse website traffic. You can manage your cookie preferences through your browser settings. Essential cookies required for the website to function cannot be disabled.
We use analytics cookies to understand how visitors interact with our website. This data is anonymised and used solely to improve our service.
Your Rights
Under UK GDPR, you have the right to access, rectify, or erase your personal data. You also have the right to restrict processing, object to processing, and request data portability. To exercise any of these rights, please contact us at [email protected].
You have the right to withdraw consent for marketing communications at any time by clicking the unsubscribe link in any email or contacting us directly.
Data Retention
We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Order data is retained for 7 years in accordance with HMRC requirements.
Contact
If you have any questions about this privacy policy or how we handle your data, please contact our data protection officer at [email protected].